Leading Saudi Bank: +14 Point Engagement Improvement in 12 Months
A top-5 Saudi commercial bank used CorpMetrix's annual engagement survey, AI comment analysis, and manager action planning to achieve a 14-point improvement in their engagement index within one year.
The Challenge
Despite strong financial performance, the bank faced a persistent engagement challenge in its 3,800-person branch network. Annual turnover of frontline tellers was running at 28% — significantly above the sector average of 18%. Employee feedback from exit interviews pointed to management quality and career advancement as primary concerns, but the HR team lacked the quantitative data to prioritise investments.
The Solution
CorpMetrix deployed a full engagement survey across all 3,800 employees in Arabic and English simultaneously. The AI comment analysis surfaced 'Manager Effectiveness' and 'Career Pathway Clarity' as the top two negative comment themes with 72% combined prevalence. CorpMetrix's driver analysis confirmed these as the #1 and #2 correlates of the engagement index across the bank.
The Outcome
Within 3 months of the survey, the bank launched a Structured Manager Development Programme covering 220 branch managers across 8 cohorts. A formal career pathway framework was published for all frontline grades. In the follow-up annual survey 12 months later, the overall engagement index rose from 61 to 75 — a 14-point improvement. Teller turnover fell from 28% to 17%.